Sega Enterprises, Ltd. was the company that resulted from the merger of Nihon Goraku Bussan and Rosen Enterprises. This company was acquired by Gulf+Western in 1969, put under the control of Sega Enterprises, Inc. in 1974, and then sold to CSK in 1984. It also acquired Esco Boueki. While owned by CSK, Sega Enterprises established an American subsidiary still in operation. Sega Enterprises would change its name to Sega Corporation on November 1, 2000.