It's not just Steam: New game pages created per day on Itch.io have doubled in the last two months, with AI slop the likely culprit
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1 november 2026
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It seems it isn't just Steam that's being flooded with AI slop. Indie games storefront itch.io [https://itch.io/] has reported that the number of new game pages being created per day on the site has doubled in the past two months, and just like Valve's much bigger distribution service, the finger is being pointed at AI.
Over on Bluesky, itch.io shared an image of a bar chart [https://bsky.app/profile/itch.io/post/3mz7vswlnbs23] labelled "game events". The chart shows that, between August 3 and October 30, the number of new game pages being created per day has risen from around 3,000 to regularly surpassing...
