It's not just Steam: New game pages created per day on Itch.io have doubled in the last two months, with AI slop the likely culprit

It's not just Steam: New game pages created per day on Itch.io have doubled in the last two months, with AI slop the likely culprit

(Image credit: Warner Bros.) - Copy link - Facebook [https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.pcgamer.com%2Fgaming-industry%2Fgame-development%2Fits-not-just-steam-new-game-pages-created-per-day-on-itch-io-has-d...

PC Gamer

PC Gamer

1 november 2026

(Image credit: Warner Bros.)

-

Copy link

-

Facebook [https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.pcgamer.com%2Fgaming-industry%2Fgame-development%2Fits-not-just-steam-new-game-pages-created-per-day-on-itch-io-has-doubled-in-the-last-two-months-with-ai-slop-the-likely-culprit%2F]

-

X [https://twitter.com/intent/tweet?text=It%27s+not+just+Steam%3A+New+game+pages+created+per+day+on+Itch.io+have+doubled+in+the+last+two+months%2C+with+AI+slop+the+likely+culprit&url=https%3A%2F%2Fwww.pcgamer.com%2Fgaming-industry%2Fgame-development%2Fits-not-just-steam-new-game-pages-created-per-day-on-itch-io-has-doubled-in-the-last-two-months-with-ai-slop-the-likely-culprit%2F]

-

Reddit [https://www.reddit.com/submit?url=https%3A%2F%2Fwww.pcgamer.com%2Fgaming-industry%2Fgame-development%2Fits-not-just-steam-new-game-pages-created-per-day-on-itch-io-has-doubled-in-the-last-two-months-with-ai-slop-the-likely-culprit%2F&title=It%27s+not+just+Steam%3A+New+game+pages+created+per+day+on+Itch.io+have+doubled+in+the+last+two+months%2C+with+AI+slop+the+likely+culprit]

-

Pinterest [https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.pcgamer.com%2Fgaming-industry%2Fgame-development%2Fits-not-just-steam-new-game-pages-created-per-day-on-itch-io-has-doubled-in-the-last-two-months-with-ai-slop-the-likely-culprit%2F&media=https%3A%2F%2Fcdn.mos.cms.futurecdn.net%2FuhCgoU847LsYr8VPuoSiRb.jpg]

-

Flipboard [https://share.flipboard.com/bookmarklet/popout?title=It%27s+not+just+Steam%3A+New+game+pages+created+per+day+on+Itch.io+have+doubled+in+the+last+two+months%2C+with+AI+slop+the+likely+culprit&url=https%3A%2F%2Fwww.pcgamer.com%2Fgaming-industry%2Fgame-development%2Fits-not-just-steam-new-game-pages-created-per-day-on-itch-io-has-doubled-in-the-last-two-months-with-ai-slop-the-likely-culprit%2F]

-

Email [mailto:?subject=I%20found%20this%20webpage&body=Hi,%20I%20found%20this%20webpage%20and%20thought%20you%20might%20like%20it%20https://www.pcgamer.com/gaming-industry/game-development/its-not-just-steam-new-game-pages-created-per-day-on-itch-io-has-doubled-in-the-last-two-months-with-ai-slop-the-likely-culprit/]

Share this article

0 [#viafoura-comments]

Join the conversation

Follow us [https://google.com/preferences/source?q=pcgamer.com]

Add us as a preferred source on Google

Newsletter

Subscribe to our newsletter

It seems it isn't just Steam that's being flooded with AI slop. Indie games storefront itch.io [https://itch.io/] has reported that the number of new game pages being created per day on the site has doubled in the past two months, and just like Valve's much bigger distribution service, the finger is being pointed at AI.

Over on Bluesky, itch.io shared an image of a bar chart [https://bsky.app/profile/itch.io/post/3mz7vswlnbs23] labelled "game events". The chart shows that, between August 3 and October 30, the number of new game pages being created per day has risen from around 3,000 to regularly surpassing...

Game Circle

Je browser is helaas te oud om Game Circle te gebruiken. Update je toestel naar iOS 16 of hoger, of gebruik een recentere browser.

Your browser is too old to use Game Circle. Please update your device to iOS 16 or newer, or use a more recent browser.