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Tyler Wilde

Due to the memory pricing crisis [https://www.pcgamer.com/hardware/memory/ram-and-storage-is-ridiculously-expensive-right-now-because-of-drumroll-ai-of-course-and-theres-little-reason-to-think-prices-will-drop-any-time-soon/] that its own AI ambitions are helping cause, Microsoft does not know how to sell a new Xbox that feels cutting-edge at a price that regular people can afford.

The next Xbox, codenamed Helix, will have "leading-end performance," new Xbox boss Asha Sharma said in a recent interview with Fortune [https://youtu.be/o0hMSekk4XE?si=PxmQanE5UAkWPocp&t=517], but I'm left wondering how Microsoft defines that, because everything else she said downplays its likely technical capabilities.

What the console business needs, Sharma said, is "new business models" rat...