SNK Corporation (株式会社SNK, Kabushiki-gaisha Esu Enu Kē)[7] is a Japanese video game hardware and software company. It is the successor to the company Shin Nihon Kikaku and presently owns the SNK video game brand and the Neo Geo video game platform, and electronics. SNK is known for its creation of the Neo Geo family of arcade, home, and handheld game consoles in 1990. The Neo Geo line was halted in 2001 because financial troubles forced SNK Corporation to close in the same year. Anticipating the end of the company, Kawasaki established Playmore Corporation in 2001, which acquired all of the intellectual property of the first iteration of SNK Corporation. In 2003, Playmore Corporation was renamed to SNK Playmore Corporation. In 2016, SNK dropped the name Playmore from its logo and reintroduced its old slogan, "The Future Is Now", officially changing its corporate name back to SNK.